Open enrollment season is well underway and employers are searching for ways to support their employees' wellbeing. Many organizations may instinctively throw traditional wellness programs at their employees, but before you become one of them, consider this — a recent WTW survey found that though 80% of organizations offer traditional wellness programs, just over a quarter (30%) of employees actually utilize them. A 2023 Gallup report found that a lack of relevance and personalization were two major reasons for this underutilization.